Speedtrap

The TAG Heuer SpeedTrap™ is a speed measurement unit which combines design, prestige and performance.

This avant-garde concept, born of the unique technological know-how of TAG Heuer, is above all destined to enhance the attractiveness of ski resorts.

Indeed, more and more skiers ask for new activities in order to make their day even more pleasant. The SpeedTrap™ is placed along the slopes on which the speed of each skier is measured by two infrared photocells. What is more fun, among friends, than to have a competition where the looser offers the champagne!

The purpose of the SpeedTrap™ is not to beat the world record at about 250 km/h but to entertain your guests! Declivities allowing to reach 60 to 80 km/h are sufficient to guarantee fun and sensations.

TAG Heuer has a large experience in these units which are already installed in some of the most prestigious ski resorts in the world such as St. Anton (AUT), Crans Montana (CH), Gstaad (CH), Cortina (IT), Sunday River (USA) and currently in St. Moritz (CH) for the Alpine Ski World Championships.

Everywhere the SpeedTrap™ is great success! TAG Heuer has created a well-designed and reliable product that reinforces the entertainment aspect and convey an upscale image for winter sport resorts.