TAG Heuer and FIM join forces
The Fédération Internationale de Motocyclisme (FIM) and TAG Heuer signed on December 7, 2010 a historic agreement making the internationally renowned Swiss company the FIM Official Chronograph and Timing Partner.
The agreement was signed and the subsequent announcement took place at the TAG Heuer headquarters in La Chaux-de-Fonds. The ceremony was attended by Mr Jean-Christophe Babin (President & CEO of TAG Heuer), Mr Thierry Huron (TAG Heuer's Marketing Services and Timing Director), Mr Vito Ippolito (FIM President), Mr Guy Maitre (FIM CEO) and Olivier Godallier (FIM’s Marketing & Communications Director).
Jean-Christophe Babin, TAG Heuer President & CEO, said: "TAG Heuer has been pioneering timekeeping for 150 years. We have been the first brand to master the 1/10th, the 1/100th, the 1/1000th and the 1/10.000th of a second both in Timekeeping and on the wrists with premium and highly complex systems and chronographs. Today the Swiss brand adds to this history of mastering the ultimate precision this strategic partnership with the FIM. Being associated with such a universal sport as motorcycling underlines the brand's dynamic nature and our values of precision and performance. TAG Heuer will activate the FIM partnership across the world through its impressive network of contacts . Offering exclusive timekeeping services and dedicated watches to the riders who made the "best lap" of the season will give our passionate customers an additional reason to be proud of their commitment to TAG Heuer."
Vito Ippolito, FIM President, stated: "In addition to becoming the FIM Official Watch and Timing Partner, this is a long-term strategic partnership which is of particular importance. TAG Heuer will provide several FIM Championships with the highest possible level of timing and data management services. TAG Heuer, as the official FIM-approved timekeeping system, will develop and produce exclusive timing systems for all our National Federations, Continental Unions, Organisers, Promoters and Riders. Our collaboration will also cover the research and development of new timing devices dedicated to our demanding safety regulations requests. The FIM is really proud to welcome TAG Heuer, a prestigious Swiss brand, to its motorcycling family!"